The Rustico Story

Rustico began when Isaac Childs and a few friends picked a journey to live authentic by designing true-to-yourself accessories through American artisanship. And we're still trekkin' it, encouraging the individual to step outside and reach within, to explore and to create.

I was on a travel journal kick in the spring of 1998. Buying six for a backpacking trip would have been overkill, so I bought five. My buddies and I spent most of our time crossing Eastern Europe. I wrote like mad.

The after-college journey ended. So we started another one that same year. Road trip! Montana. The journal I'd used most in Europe found its way out of my rucksack. A page fell out. Poor quality messing with my treasured entries was not something I was cool with. That was it.

I needed a new journal. Something maul proof that didn't cramp my style. After a disappointing search, a book-binding course and a few Benjamins later, I hunched over a hide of top-grain leather and a full ream of cotton rag paper, crafting it right.

That first journal turned heads. Before long, my best friends and I teamed up with two goals. One. To craft things right from the good stuff. And two. To never let business get in the way of friendship or snowboarding.

Made Together

We're a family of artists—adventurous and with our stuff mostly together—handcrafting inspiring lifestyle pieces at our workshop in Orem, Utah.
It's a journey. And we love it.

Ali

Marketing

Hot ribs, Elvis Presley and dancing like it’s going out of style. Ali’s got an eye for the good stuff.

Q: How do you leave your mark?

A: By having kids and making them awesome!

Rocio

Craftsman: Hand-Sewing

She walks the trek of life with patience.

Q: Passions?

A: My family, my religion, my craft.

Isaac

CEO

Isaac loves leading by believing the most in the Rustico dream.

Q: Super hero?

A: Master Po. He has the Dragon Scroll and is the secret sauce.

Susan

Craftsman: Hand-Sewing

Susan is driven. She does her best at everything she tries and gets her inspiration from her family.

Q: Mantra?

A: What doesn’t kill me makes me stronger.

Cecilia

Craftsman: Hand-Sewing

Chef extraordinaire and proud grandparent.  

Q: Favorite outdoor activity?

A: Camping!

Francisco

Craftsman: Machine Sewing

He’s a family man in his free time.  

Q: Favorite thing about Utah?

A: The unpredictable weather.

Becky

Corporate Culture

Becky is really good at being happy and having fun.

Q: Favorite thing about Utah?

A: The scenery!!! #getoutside

Taby

Retail Sales

Taby digs the feeling of going home after a long productive day at work. Rest now.  

Q: Grandest adventure?

A: This crazy adventure called life!

Michelle

Administration

Michelle would like to be remembered for being the coolest person on Earth.  

Q: Personal mantra?

A: Let it go!

Matt

Creative

Matt thinks he makes us look good. It’s true—he does.

Q: Personal mantra?

A: Color is King.

Eden

COO

Eden is passionate about playing fair, sharing everything and not hitting people.  

Q: What inspires you?

A: The fact I don’t know much.

Concepcion

Craftsman: Hand-Sewing

Movies or books. Either will keep her happy.  

Q: One of your talents?

A: Master knitter in the making.

Estela

Production

Everything inspires her...every single thing.

Q: What's your mantra?

A: Live to serve others.

Felix

Inventory Manager

He's a computer repair guru on the side.  

Q: Your passions?

A: Family, service and cars.

Darrin

Graphics Department

He will beat you at Ping Pong. Olympic rules.

Q: Favorite thing about Utah?

A: The peace.

Candace

Promotional Sales / CSSR

Candace is really good at ping pong, the Rubik’s Cube and awkward dancing.

Q: Grandest roadtrip?

A: Summer trip to Cali. Beach Day every day.

Pedro

He’s a soccer nut and loves music and the universe.  

Q: Superhero?

A: Spiderman

Joaquin

Craftsman: Leather Cutting

A soccer-loving family man.

Q: Where would you travel?

A: Barcelona, Spain.

Kevin

Shipping and Receiving

Kevin is happiest under the sun slacklining or rock climbing. Don't look down.  

Q: Superpower?

A: Read minds.

We’re always looking for great people and talent

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