Qualities of durability and timelessness are all but forgotten in our ever-changing society; replaced by an increased emphasis on convenience and instant access. However, at Rustico, we hold these authentic qualities above all others.
What does it mean to be Authentic?
When it comes to art, authenticity relates to a faithful representation of an artist’s genuine self. Here at Rustico, it’s a sign of true craftsmanship, using quality materials to creating unique, handcrafted goods. Authenticity is one of our core values and a characteristic that is found in every product. Each identifying aspect of a Rustico product is a reflection of our commitment to making premium leather goods.
Made in America by Dedicated Artisans
“Excellence is in the details. Give attention to the details and excellence will come.” - Perry Paxton
This personal message of thoughtfulness and authenticity is what our Artisans convey through the handmade products made daily at Rustico. Each piece is designed to be unique, functional, and able to easily adapt to your everyday lifestyle. Our intention is for our products to stand the test of time, enhance your lifestyle, and allow you to properly express your inner self.
When you build something by hand you leave a piece of yourself in it. This is where the Artisan touch matters. Each handmade item becomes a one-of-a-kind work of art and our team signs off on their work by adding a personalized note of authenticity. It's a reminder that we are proud enough of our craftsmanship and will put our name behind each one.
Meet a few of the Artisans that bring their experience and attention to detail to all our Rustico products.
The Difference in Quality and Our Commitment to the Best
“If a job’s worth doing, it’s worth doing well.” - Proverb
Using raw, natural leather is our trademark that turns each Rustico product we create into a one-of-a-kind piece. What is raw, natural leather? It’s top-grain leather that isn’t perfectly polished and treated. We pick leathers that have a unique personality, and by so doing encourage you to leave your mark. At Rustico, we feel that the naturally occurring imperfections that the hide experiences add uniqueness and character and we want that to be celebrated and not covered up.
The Rustico Logo on Products
“Behind every custom rivet, there is our purpose and our guarantee you are receiving an authentic Rustico product.” Isaac Childs, Rustico CEO and Founder
One of the easiest ways to know that our products are the real deal is with our logo. There are a lot of companies that make leather products, but by seeing the Rustico logo, you know exactly what you are getting. The Rustico logo has changed a bit since its inception in 2001, but our intent to create premium quality leather products has not. Each item crafted at Rustico is stamped with our logo and has long been our mark of unique and authentic premium products.
Beginning this year, we’ve also added a copper rivet to all our Rustico products. Copper has been used for thousands of years and, in addition to being a 100% recyclable metal, it is highly resistant to corrosion. Just as your timeless Rustico leather products develop a beautiful and uncommon patina, so will this copper identifier. The rivet guarantees Rustico’s promise that its products are original designs, handcrafted, made of the best possible materials, and built to last. It takes our commitment to authenticity a step further.
Our New Packaging
In addition to the Copper Rivet, we’ve made another change this year to our packaging by using premium canvas bags to ship your order in. These high-quality, reusable canvas bags are another way that we stand behind the items inside. Just like all Rustico products, these bags are built tough and meant to be long-lasting. They match the fine quality of the leather goods inside and allow the items to breathe better than shrink wrap ever could. Now we are better able to represent, through our packaging, what we’re all about - quality items that are built to last.
Read more about our passion and purpose in Our Story.