Rustico Blog

Adventures in Southern Utah

Adventures in Southern Utah

Every good adventure, at least for my friend Brad and I, starts with a crazy idea. In this case, back in 2014, we saw a video of Devin Super Tramp do the Insane Rope Swing. We looked at each other and said, “Yeah… we can definitely do that”. Soon after, the planning started. 

Read more →


Mark Makers : Presidents of the United States (and Their Wives)

Mark Makers : Presidents of the United States (and Their Wives)

It has been said that Man’s greatest fear is to be forgotten, and so we toil and strive to build something of ourselves with the indefinite amount of time that we have been given. To Leave Our Mark on the world, as if to say, “Don’t Forget Me”. All of us will undoubtedly leave an imprint of ourselves behind, but for a few, their Mark is deep and lasting, never to be forgotten.   In honor of President’s Day, we felt it appropriate to look back in history to learn from some of these Presidential Mark Makers on what it...

Read more →


This Is Our Story

This Is Our Story

Rustico began when Isaac Childs and a few friends picked a journey to live authentic by designing true-to-yourself accessories through American artisanship. And we’re still trekkin’ it, encouraging the individual to step outside and reach within, to explore and to create. I was on a travel journal kick in the spring of 1998. Buying six for a backpacking trip would have been overkill, so I bought five. My buddies and I spent most of our time crossing Eastern Europe. I wrote like mad. The after-college journey ended. So we started another one that same year. Road trip! Montana. The journal...

Read more →


This Is Our Purpose

This Is Our Purpose

Everyone has a story, what's yours? If you're unfamiliar with how Rustico came to be, it's a good one. Simply put, Rustico started with a leather journal and the desire to record cherished moments. From there, our four cornerstone values - Purpose, Generosity, Authenticity & Craftsmanship - were rooted to build a brand that will always stay true to its ethos and never digress from our origin.  What's our purpose? Take a look below as we break it down for you. Step Outside and Reach Within: We are Explorers of outside and self To Explore and Create: Life happens when...

Read more →