The Rustico Story

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Rustico began when Isaac Childs and a few friends picked a journey to live authentic by designing true-to-yourself accessories through American artisanship. And we're still trekkin' it, encouraging the individual to step outside and reach within, to explore and to create.

How Isaac Tells It


"In spring of 1998, I was addicted to traveling and journaling. I was headed on a backpacking trip to Europe and I debated getting six journals but that would've been overkill, so I bought five. My buddies and I spent most of our time crossing Eastern Europe. I jotted some notes down in the Czech Republic. Scribbled some more in Romania. A few more entries in Helsinki, Finland, which was by far my favorite destination. All in all, I wrote like mad. The post-college trip ended too soon but I had managed to track all 9 weeks of our journey!"

"That same year I was on a road trip to Glacier National Park. As I pulled my journal out of a rucksack a page fell to the ground. The next day…again, another page gone. Not cool. I was ticked at how the low-quality workmanship put into this journal was slowly destroying my treasured entries. Then and there—something sparked."

"I needed a journal that was maul proof and functional—something that wouldn’t hurt my style. It had to last longer than I would. After a disappointing search, enrolling in a bookbinding course, and a few dozen benjamins later, I found myself hunched over a hide of top-grain leather and a full ream of 100% imported, cotton rag mill paper. I was on a mission to craft it right with all the proper ingredients."

"My first hand-sewn leather journal was turning heads. Its quality and durability got me and others pretty stoked about the possibilities of other handcrafted pieces. Before long, I had teamed up with my best friends. We made two goals: 1) bring back authentic American craftsmanship 2) business will never get in the way of our friendship."

"We barely held our first online store together. But it worked. We had some killer authentic pieces. Then the online orders began to pour in. Success! Others quickly latched onto living more authentically with our products. All that was left was to call the experience Rustico and get back to the shop. To this day…from journals to our wide line of handcrafted accessories for your life, Rustico continues to compliment and inspire the simple, but rooted perspective of living authentic."

"Like our top-grain leather, we’ll always wear the journey well in keeping our people, lifestyle, and community on the path of living authentic. So take a road trip. Wax your board. Hit up the mountains. Train for that race. Live intentional. We’ll be alongside with you as you leave your mark."

 

Made Together

We're a family of artists—adventurous and with our stuff mostly together—handcrafting inspiring lifestyle pieces at our workshop in Orem, Utah.
It's a journey. And we love it.